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How to market your website in simpler ways

1. Proofread your website: There's no point in marketing it like crazy if it has silly errors in it. Make sure it's ready for the professional world.
2. Register a great domain name: Find a domain name that has the type of business in the name. Ie, a dog walker might register www.sanfranciscodogwalking.com.
3. Add your site to local searches: Most of the search engines have local search functions, and you should definitely appear there. Visit www.local.yahoo.com, www.local.google.com, and www.superpages.com to list your site.
4. Register your site with search engines: Submit your site to the major search engines (Google, Yahoo, MSN) and directories (DMOZ).
5. Build links: Ask other related sites to link to your site. You'll have better luck if your site offers solid resources, tools, or tips for readers. Also submit to related directories.
6. Write articles: Write articles about topics relating to your site, and publish them on your site. Also submit them to as many article directories as you can find. Just do a search for "Article Submit".

SEO optimization

Search engine optimization (SEO also search optimization) is the process of editing and organizing the content on a webpage or across a website to increase its potential relevance to specific keywords on specific search engines. This is done with the aim of achieving a higher organic search listing and thus increasing the volume of traffic from search engines.

SEO is one of the key Web Marketing activities and can target different kinds of searches, including image search, local search, and industry-specific vertical search engines.

SEO considers how search engines work and what people search for. Optimizing a website primarily involves editing its content and HTML coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Sometimes a site's structure (the relationships between its content) must be altered too. Because of this it is, from a client's perspective, always better to incorporate Search Engine Optimization when a website is being developed than to try and retroactively apply it.

Another class of techniques, known as black hat SEO or Spamdexing, use methods such as link farms and keyword stuffing that degrade both the relevance of search results and the user-experience of search engines. Search engines look for sites that employ these techniques in order to remove them from their indices.

The term 'Search engine friendly' refers to a website that has been search optimised.

Getting indexed

The leading search engines, Google, Yahoo! and Microsoft, use crawlers to find pages for their algorithmic search results. Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Some search engines, notably Yahoo!, operate a paid submission service that guarantee crawling for either a set fee or cost per click.^[21] Such programs usually guarantee inclusion in the database, but do not guarantee specific ranking within the search results.^[22] Yahoo's paid inclusion program has drawn criticism from advertisers and competitors.^[23] Two major directories, the Yahoo Directory and the Open Directory Project both require manual submission and human editorial review.^[24] Google offers Google Webmaster Tools, for which an XML Sitemap feed can be created and submitted for free to ensure that all pages are found, especially pages that aren't discoverable by automatically following links.^[25]

Search engine crawlers may look at a number of different factors when crawling a site. Not every page is indexed by the search engines. Distance of pages from the root directory of a site may also be a factor in whether or not pages get crawled.

Preventing indexing

Main article: Robots Exclusion Standard

To avoid undesirable content in the search indexes, webmasters can instruct spiders not to crawl certain files or directories through the standard robots.txt file in the root directory of the domain. Additionally, a page can be explicitly excluded from a search engine's database by using a meta tag specific to robots. When a search engine visits a site, the robots.txt located in the root directory is the first file crawled. The robots.txt file is then parsed, and will instruct the robot as to which pages are not to be crawled. As a search engine crawler may keep a cached copy of this file, it may on occasion crawl pages a webmaster does not wish crawled. Pages typically prevented from being crawled include login specific pages such as shopping carts and user-specific content such as search results from internal searches. In March 2007, Google warned webmasters that they should prevent indexing of internal search results because those pages are considered search spam.

As a marketing strategy

Eye tracking studies have shown that searchers scan a search results page from top to bottom and left to right (for left to right languages), looking for a relevant result. Placement at or near the top of the rankings therefore increases the number of searchers who will visit a site.^[34] However, more search engine referrals does not guarantee more sales. SEO is not necessarily an appropriate strategy for every website, and other Internet marketing strategies can be much more effective, depending on the site operator's goals.^[35] A successful Internet marketing campaign may drive organic traffic to web pages, but it also may involve the use of paid advertising on search engines and other pages, building high quality web pages to engage and persuade, addressing technical issues that may keep search engines from crawling and indexing those sites, setting up analytics programs to enable site owners to measure their successes, and improving a site's conversion rate.^[36]

SEO may generate a return on investment. However, search engines are not paid for organic search traffic, their algorithms change, and there are no guarantees of continued referrals. Due to this lack of guarantees and certainty, a business that relies heavily on search engine traffic can suffer major losses if the search engines stop sending visitors.^[37] It is considered wise business practice for website operators to liberate themselves from dependence on search engine traffic.^[38] A top-ranked SEO blog Seomoz.org^[39] has reported, "Search marketers, in a twist of irony, receive a very small share of their traffic from search engines." Instead, their main sources of traffic are links from other websites.

Legal precedents

On October 17, 2002, SearchKing filed suit in the United States District Court, Western District of Oklahoma, against the search engine Google. SearchKing's claim was that Google's tactics to prevent spamdexing constituted a tortious interference with contractual relations. On May 27, 2003, the court granted Google's motion to dismiss the complaint because SearchKing "failed to state a claim upon which relief may be granted."^[46][47]

In March 2006, KinderStart filed a lawsuit against Google over search engine rankings. Kinderstart's web site was removed from Google's index prior to the lawsuit and the amount of traffic to the site dropped by 70%. On March 16, 2007 the United States District Court for the Northern District of California (San Jose Division) dismissed KinderStart's complaint without leave to amend, and partially granted Google's motion for Rule 11 sanctions against KinderStart's attorney, requiring him to pay part of Google's legal expenses.

SEO Tools

SEO tools stands for search engine optimization tools and these are tools created (usually by webmasters) for webmasters to simplify some of the work needed to optimize a website/URL with the search engines. One of the most spread seo tool on the internet is the backlink checker which checks how many backlinks point to one specific link. Another popular tool is the Pagerank checker which checks the Google Pagerank of a webpage.

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Photoshop Tutorial: How to Create a Web 2.0-Style Logo

Tableless web-designing Very important aspect

Rethinking How You Build a Page

When you build a site using tables, you have to think in a "tabular" format. In other words, you're thinking in terms of cells and rows and columns. And your Web pages will reflect that. When you move to a CSS-P design, you'll start thinking of your pages in terms of the content.

For example, the page for this article can be considered to have five content parts:

1. the header
   This is where my photo is, the top banner ad, and basic navigation.
2. the left navigation
   This is the left side of the page, with the subjects and essentials.
3. the right navigation
   This is where the tower ads and other information is.
4. the content
   The text of this article.
5. the footer
   The bottom navigation, copyright information, lower banner ad, and so on.

Rather than putting those elements in a table, I can use the

tag to define the different portions of the content, and then use CSS-P to place the content elements on the page.

For the sake of this article, I'm going to pretend there are just three columns on the page, and ignore the header and footer.

Identifying Your Sections

Once you've defined the different content areas of your site, you need to write them in your HTML. While you can, generally, place your sections in any order, it's a good idea to place first items you'd like less advanced browsers to see first.

For my three column layout, I'm going to have three sections:

1. leftnavigation
2. rightnavigation
3. content

These will be defined using div tags with the id attribute. Remember, when you use the id attribute, you need to have a unique name for each id.

Positioning

This is the fun part. Using CSS you can define the position for your id'ed divs. Store your position information in a style call like this:
#content {

}

Content within a div tag will take up as much space as it can, namely 100% of the width of the current location, or the page. So, to affect the location of a section without forcing it to a fixed width, you can change the padding or the margin elements.

For this layout, I set the two navigation columns to fixed widths and then set their position absolute, so that they wouldn't be impacted by where they are found in the HTML.

#leftnavigation {
position : absolute;
left : 0;
width : 150px;
margin-left : 10px;
margin-top : 20px;
color : #000000;
padding : 3px;
}
#rightnavigation {
position : absolute;
left : 80%;
top : 20px;
width : 140px;
padding-left : 10px;
z-index : 3;
color : #000000;
padding : 3px;
}

Then for the content row, I set the margins to be somewhat relative to the outer columns.
#content {
top : 0px;
margin : 0px 25% 0 165px;
padding : 3px;
color : #000000;
}

While the page won't look wonderful in non-CSS-P browsers, as you can see, it is possible to define how your page will look without any table tags. See the HTML. See the CSS.

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Difference between HTML , XHTML , DHTML

• HTML - HyperText Markup Language
  
• DHTML - Dynamic HyperText Markup Language
  
• XHTML - eXtended HyperText Markup Language

The first is the basic markup language used to create web pages. The current (and last) version is HTML 4.01, as specified by the W3C (World Wide Web Consortium).

The second is an unoffical name. It normally means HTML combined with JavaScript and CSS to provide greater response to user action (such as mousing over an image and triggering some event like the appearance of a menu).

The third is the future (and it's here now). XHTML 1.0 is HTML reformulated according to the rules of XML (eXtensible Markup Language). It's almost identical to HTML 4.01, but follows stricter rules, such as all tags being in lowercase, no missing end tags, all attributes in quotes, etc.

The reason we use XHTML in Foundation Dreamweaver MX 2004 (and in all recent foED books) is to help you build sites that adhere to the latest standards, so there is less chance of them becoming obsolete in the future. XHTML cannot do anything *extra*, but learning to build sites using the stricter rules that it follows means you are less likely to build sites that fall apart in new browsers.

Author - David Powers

WEB DESIGNING

Web design is a process of conceptualization, planning, modeling, and execution of electronic media content delivery via Internet in the form of technologies (such as markup languages) suitable for interpretation and display by a web browser or other web-based graphical user interfaces (GUIs).

The intent of web design is to create a web site (a collection of electronic files residing on one or more web servers) that presents content (including interactive features or interfaces) to the end user in the form of web pages once requested. Such elements as text, forms, and bit-mapped images (GIFs, JPEGs, PNGs) can be placed on the page using HTML, XHTML, or XML tags. Displaying more complex media (vector graphics, animations, videos, sounds) usually requires plug-ins such as Flash, QuickTime, Java run-time environment, etc. Plug-ins are also embedded into web pages by using HTML or XHTML tags.

Improvements in the various browsers' compliance with W3C standards prompted a widespread acceptance of XHTML and XML in conjunction with Cascading Style Sheets (CSS) to position and manipulate web page elements. The latest standards and proposals aim at leading to the various browsers' ability to deliver a wide variety of media and accessibility options to the client possibly without employing plug-ins.

Typically web pages are classified as static or dynamic.

• Static pages don’t change content and layout with every request unless a human (web master or programmer) manually updates the page.

• Dynamic pages adapt their content and/or appearance depending on the end-user’s input or interaction or changes in the computing environment (user, time, database modifications, etc.) Content can be changed on the client side (end-user's computer) by using client-side scripting languages (JavaScript, JScript, Actionscript, media players and PDF reader plug-ins, etc.) to alter DOM elements (DHTML). Dynamic content is often compiled on the server utilizing server-side scripting languages (PHP, ASP, Perl, Coldfusion, JSP, Python, etc.). Both approaches are usually used in complex applications.

With growing specialization within communication design and information technology fields, there is a strong tendency to draw a clear line between web design specifically for web pages and web development for the overall logistics of all web-based services.

Overview

There are two kinds of technologies used in web sites; Client Side and Server Side. Client Side means the processing of the technology is done in your web browser. Server Side means the processing is done by the web server; the computer that sends the web page to your browser (e.g. www.miswebdesign.com is the name of the computer serving this page to you).

In this article I will only be dealing with Client Side technologies; the ones your web browser understands. These include HTML, XHTML and CSS. Don't worry if you have no idea what any of these abbreviations mean, that's why I've written this article.

DHTML is a technology that allows programs to be written which are executed inside the web browser. I will be dealing with DHTML in a later article.

HTML

HTML stands for Hyper Text Markup Language.

HTML is a way of labelling text so that a computer can understand what it means and figure out what it should do with it. HTML was created by Tim Berners-Lee in 1990 and is now looked after by the World Wide Web Consortium (W3C).

In order to label text with HTML a series of "tags" are used. These tell your browser what the text in between them is.

The browser you are using now shows this HTML like this:

This document uses HTML.

In most visual browsers you will see the text "HTML" above in bold formatted text. If you are using a speech browser then you should have been informed of the strong emphasis.

By using HTML "tags" to "mark-up" an entire document a HTML page is created, such as this one. There are many tags in use that together create HTML, a Hyper Text Markup Language.

If you would like to learn more about HTML (Technical Level: Beginner/Intermediate) see HTML Help by The Web Design Group.

XHTML

HTML has been succeeded by a new technology, eXtended Hyper Text Markup Language or XHTML. XHTML is a big part of the future of the World Wide Web. Through a W3C project called "The Semantic Web" the intention is that through XHTML and a number of other new technologies web pages will be understood by computers as-well as humans, allowing you to use the Internet in ways never thought possible in 1990.

For an introduction to The Semantic Web (Technical Level: Basic/Beginner) see this Scientific American Article or (Added 5th November 2002) this BusinessWeek Article.

For detailed information about the Semantic Web (Technical Level: Advanced) visit the W3C Semantic Web Activity.

CSS

Although HTML and XHTML can also be used to tell visual browsers how they should display the page, it should only truly be used to show what the text is, not how it should be displayed. To tell browsers how to display the page, it's presentation, the W3C has created Cascading Style Sheets, which we are going to look at now.

CSS provides the ability to control how documents are presented visually, whether it is on a computer screen, a television set, a printer or any other visual mediums.

For example, the following CSS property is used to set the font.

font-family:Arial, sans-serif;

With the above property the web browser would use Arial if it was available, and it's default "sans-serif" font if not.

A major advantage of CSS is that it allows a single file, a style sheet, to be used for an entire site which only needs to be downloaded once. This means that download times improve for users and pages don't take as long to load. You may have noticed that pages on this site do not take long to display, that is because all presentation for the site is done with CSS.

If you would like to learn more about CSS (Technical Level: Intermediate) see Cascading Style Sheets by The Web Design Group.

For detailed information about CSS (Technical Level: Advanced) visit the W3C CSS Activity.

Abbreviations

Abbreviations related to this topic:

HTML

Hyper Text Markup Language

XHTML

eXtended Hyper Text Markup Language

CSS

Cascading Style Sheets

DHTML

Dynamic Hyper Text Markup Language

W3C

World Wide Web Consortium

WDG

Web Design Group

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C R E A T O R S - graphic designers

INTRODUCTION

A graphic designer is a professional who assembles together images, typography or motion graphics to create a piece of design. A graphic designer creates the graphics primarily for published, printed or electronic media, such as brochures and advertising. They are also sometimes responsible for typesetting, illustration and web design, or take a teaching position, although these specialties may be assigned to specialists in various graphic design occupations. A core responsibility of the designer’s job is to present information in a way that is both accessible and aesthetic.